Privacy Policy
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how Stay Wyld collects, uses, stores and protects your personal information when you visit our website, contact us or make a booking with us.
Last updated: 28 August 2026
1. Who we are
Stay Wyld is the trading name of The Wyld Collective. In this Privacy Policy, "we", "us" and "our" refer to Stay Wyld and The Wyld Collective.
We provide holiday accommodation and related hospitality services, including accommodation at Tinkers Lodge and Keepers Cottage.
Our details are:
- The Wyld Collective:
- Trading name: The Wyld Collective
- Address: Keepers Lane, Codsall, WV8 2DR
- Email: booking@staywyld.co.uk
For the purposes of applicable UK data protection law, we are the data controller for the personal information we collect and use in connection with our website, enquiries and accommodation bookings.
2. The personal information we collect
The information we collect depends on how you interact with us. We only ask for information that is reasonably necessary for the relevant purpose.
When you contact us
If you contact us by email, telephone, contact form or another method, we may collect:
- Your name
- Your email address
- Your telephone number
- The contents of your enquiry
- Details of any requested dates or accommodation
- Any other information you choose to provide
When you make a booking
To administer your holiday booking and provide your accommodation, we may collect:
- Your full name
- Email address
- Telephone number
- Billing or correspondence address
- Booking dates
- The accommodation you have booked
- Number of guests
- Names of other guests where necessary
- Special requests or booking preferences
- Arrival and departure information
- Information required to administer your stay
- Payment and transaction information
- Correspondence relating to your booking
Accessibility and other requirements
You may choose to provide information about accessibility, mobility, dietary requirements or other needs so that we can make appropriate arrangements for your stay.
Some information of this type may constitute special category personal data under UK data protection law. We will only collect or use such information where it is necessary and where we have an appropriate lawful basis and condition for doing so.
3. Information collected through Bookalet
Our online accommodation bookings are provided using Bookalet, a third-party booking management platform operated by BnBSelect.com Ltd.
When you make an enquiry or booking through our Bookalet booking system, the personal information you provide may be processed by Bookalet on our behalf and made available to us so that we can administer your booking and provide your accommodation.
This may include your name, contact details, booking dates, accommodation details, guest information, payment information and correspondence relating to your booking.
Bookalet states that information submitted through its booking system is transferred to the accommodation operator and that data is protected using appropriate security measures, including encrypted data transfers.
You can read Bookalet's privacy information here:
4. Payment information and Stripe
Online payments for bookings may be processed securely by Stripe.
When you make a payment, Stripe may process information such as your name, email address, billing details, payment method information, transaction amount, transaction date, payment status and information relating to refunds or chargebacks.
Your payment card details are entered into and processed through Stripe's payment services. We do not normally receive or store your full card number or card security code on our own systems.
Stripe may process certain personal information as an independent data controller and may also process information on our behalf as a data processor, depending on the particular service and processing activity.
Stripe uses security and fraud-prevention measures as part of its payment services.
You can read Stripe's privacy information here:
5. Why we use your information
We may use your personal information for the following purposes:
- To respond to enquiries and requests for information.
- To check availability and provide booking information.
- To process and administer accommodation bookings.
- To provide your accommodation and associated services.
- To communicate with you before, during and after your stay.
- To arrange check-in and check-out.
- To process payments, refunds and booking changes.
- To deal with cancellations, complaints and disputes.
- To comply with accounting, tax and other legal obligations.
- To maintain appropriate business records.
- To protect our guests, staff, property and business.
- To maintain and improve our website and services.
- To prevent fraud, misuse and other unlawful activity.
- Where permitted by law, to send relevant marketing communications.
6. Our lawful bases for processing your information
We will only process your personal information where we have a lawful basis to do so under applicable UK data protection law.
Contract
We will normally rely on the lawful basis of contract where processing your information is necessary to respond to a booking request, make or administer a booking, communicate with you about your stay or provide the accommodation and services you have booked.
Legal obligation
We may process your information where necessary to comply with a legal obligation, including accounting, tax, financial record-keeping and other legal or regulatory requirements.
Legitimate interests
We may process information where this is necessary for our legitimate interests, such as managing and protecting our business, maintaining our website, preventing fraud, handling disputes and improving our services.
Where we rely on legitimate interests, we consider the impact on your privacy and ensure that your interests, rights and freedoms are appropriately protected.
Consent
Where consent is required, we will ask you for it before carrying out the relevant processing. You may withdraw your consent at any time.
7. Marketing
We may wish to contact previous guests with information about Stay Wyld, future availability, offers, events or other services.
We will only send electronic marketing communications where we have a lawful basis to do so and in accordance with applicable UK privacy and electronic communications law.
Where we ask for marketing consent, it will be separate from acceptance of our booking Terms & Conditions.
You can opt out of marketing communications at any time by contacting us or using the unsubscribe facility provided in a marketing communication.
8. Who we share your information with
We do not sell your personal information.
We may share relevant personal information with trusted third parties where this is necessary to operate our business, process your booking or provide your stay.
These may include:
- Bookalet, our accommodation booking and booking-management provider.
- Stripe, our payment processing provider.
- Website hosting and technical service providers.
- Email and communication service providers.
- Professional advisers such as accountants, insurers or legal advisers where necessary.
- Government bodies, regulators, law enforcement agencies or other authorities where we are legally required to provide information.
We only provide third parties with the information that is reasonably necessary for the relevant purpose.
9. Information about other guests
If you make a booking on behalf of other people, you may provide us with their personal information, such as their names or information needed to administer the booking.
Please make sure that you have permission or another lawful basis to provide information about another person before submitting it to us.
Where appropriate, we may provide relevant privacy information directly to those individuals.
10. International transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.
Some third-party providers, including payment and technology providers, may use international infrastructure as part of delivering their services.
11. How long we keep your information
We will retain your personal information only for as long as reasonably necessary for the purposes for which it was collected.
Booking information will normally be retained for the period necessary to administer your booking and deal with any subsequent questions, complaints, disputes or legal claims.
Financial and accounting information may need to be retained for longer to comply with legal, tax and accounting requirements.
Where there is no longer a legitimate or legal reason to retain personal information, we will securely delete it or anonymise it where appropriate.
12. Keeping your information secure
We take reasonable technical and organisational measures to protect your personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.
Access to personal information is restricted to people and service providers who need it for legitimate business purposes.
Bookalet states that data transferred to and from its platform is encrypted using SSL technology. Stripe also maintains security measures designed to protect payment and transaction information.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
13. Cookies
Our website may use cookies and similar technologies. Some cookies may be necessary for the website to function, while others may be used for analytics, preferences, embedded content or other purposes.
Where applicable law requires your consent for non-essential cookies, we will provide an appropriate mechanism for you to accept or reject those cookies.
14. Your data protection rights
Depending on the circumstances and subject to certain legal conditions and exemptions, you may have the right to:
- Be informed about how your personal information is collected and used.
- Request access to the personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Request deletion of your personal information in certain circumstances.
- Request restriction of processing in certain circumstances.
- Object to certain processing, including processing based on legitimate interests.
- Object to direct marketing.
- Withdraw consent where we rely on consent as our lawful basis.
- Request data portability where the legal requirements for this right are met.
These rights are not absolute and certain exemptions may apply. For example, we may need to retain information where we have a legal obligation to do so.
15. How to exercise your rights
To exercise any of your data protection rights, please contact us using the details below:
Email: booking@staywyld.co.uk
We may need to ask for reasonable information to confirm your identity before responding to a request.
We will normally respond to a valid data protection request within the time period required by applicable law.
16. Children's information
Our accommodation may be suitable for families and children. We do not intentionally collect children's personal information unless it is necessary for a booking, the provision of accommodation or another legitimate purpose.
Where information about children is provided as part of a booking, the person making the booking should ensure that they are authorised to provide that information.
17. Third-party websites
Our website may contain links to third-party websites, including social media platforms, booking services and payment providers.
We are not responsible for the privacy practices or content of third-party websites. We recommend that you read the privacy information provided by any third-party website before submitting personal information.
18. Automated decision-making
We do not currently make decisions about you that produce legal or similarly significant effects based solely on automated processing or profiling.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, booking systems, payment providers, website, technology or applicable legal requirements.
The latest version will always be published on this page together with the date it was last updated.
20. Complaints
If you have concerns about the way we have handled your personal information, please contact us first so that we have an opportunity to resolve your concerns.
You also have the right to complain to the UK's supervisory authority for data protection:
Information Commissioner's Office (ICO)
21. Contact us
If you have any questions about this Privacy Policy or about how we use your personal information, please contact us:
Stay Wyld / The Wyld Collective
Keepers Lane, Codsall, WV8 2DR
booking@staywyld.co.uk